NowHere Finland and environmentally friendly design
NowHere Finland 2012 focuses on environmentally friendly design – and on concrete products, works, acts and concepts.
In environmentally friendly design products are designed to have minimal impact on the environment. The design process takes into account the entire product life cycle, from the extraction of raw materials to product disposal.
The exhibition was juried by designer Harri Koskinen, Professor Pirjo Kääriäinen, graphic designer Timo Berry and Regional Artist for Design, Paula Susitaival. Design works and creations from a total of 47 designers, companies or groups were selected for the exhibition.
NowHere Finland 2012 exhibition has received excellent media feedback in Madrid. Links to articles published in Madrid:
The Spanish Ministry of Education, Culture and Sports has produced an introductory video of the exhibition. The video can be viewed online at: http://www.youtube.com/watch?v=GF12MrPSFRU&list=2865164D11CDD3D7
The Embassy of Finland in Spain and the Madrid Institute have worked hard and accomplished outstanding communication and PR-work. At the moment, they are negotiating about where the exhibition might be continued. At the moment, environmentally-friendly design is the height of fashion in Spain!
The Finnish tour of the exhibition had its final stop at the Sibelius Hall in Lahti. The exhibition attracted 1,933 visitors between 4–22 September 2012. The mounting of the exhibition in the Carpenter’s Workshop was designed by the regional artist for design, Paula Susitaival from the Arts Council of Häme. On 24 September, the exhibition was packed up once again and sent to Madrid, where it will open on 19 October 2012.